Blog - Tomwbrady

By: Tom Brady
October 16, 2022
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Leveraging SEO to drive more bookings in the hotel industry

Leveraging SEO to drive more bookings in the hotel industry https://www.tomwbrady.com/wp-content/uploads/2023/01/SEO-1024x683.jpg 1024 683 Tom Brady Tom Brady https://secure.gravatar.com/avatar/b780e330a48450b0027e3b3408559d2c?s=96&d=mm&r=g October 16, 2022 January 16, 2023

Search engine optimization (SEO) is a crucial aspect of any hotel’s online marketing strategy, as it helps to increase visibility and drive more traffic to the hotel’s website. By implementing effective SEO strategies, hotels can improve their search engine rankings…

By: Tom Brady
July 13, 2022
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Product marketing and social justice: how companies can use their platforms for good

Product marketing and social justice: how companies can use their platforms for good https://www.tomwbrady.com/wp-content/uploads/2022/07/social-justice.jpg 1 1 Tom Brady Tom Brady https://secure.gravatar.com/avatar/b780e330a48450b0027e3b3408559d2c?s=96&d=mm&r=g July 13, 2022 January 13, 2023

The world is facing many social justice challenges, from racial inequality to gender discrimination and climate change. As companies seek to connect with consumers and build brand loyalty, many are looking for ways to use their platforms to promote social…

By: Tom Brady
April 11, 2022
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Going beyond the product: how to market an experience

Going beyond the product: how to market an experience https://www.tomwbrady.com/wp-content/uploads/2023/01/Dont-go-live.png 750 427 Tom Brady Tom Brady https://secure.gravatar.com/avatar/b780e330a48450b0027e3b3408559d2c?s=96&d=mm&r=g April 11, 2022 January 11, 2023

Marketing is no longer just about promoting a product or service, it’s about creating an experience for customers. Today’s consumers are looking for more than just a transaction, they want to feel connected to a brand, and they want to…

By: Tom Brady
January 9, 2022
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The benefits of using personas in product marketing

The benefits of using personas in product marketing https://www.tomwbrady.com/wp-content/uploads/2022/01/Personas-1024x683.jpg 1024 683 Tom Brady Tom Brady https://secure.gravatar.com/avatar/b780e330a48450b0027e3b3408559d2c?s=96&d=mm&r=g January 9, 2022 January 11, 2023

Personas are fictional, representative characters that are created to represent the different user types that might use a product or service. In product marketing, personas can be extremely helpful in guiding the development of messaging, positioning, and go-to-market strategies. There…

By: Tom Brady
October 7, 2021
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Why I love working in product marketing

Why I love working in product marketing https://www.tomwbrady.com/wp-content/uploads/2023/01/my-blog-min.jpg 1 1 Tom Brady Tom Brady https://secure.gravatar.com/avatar/b780e330a48450b0027e3b3408559d2c?s=96&d=mm&r=g October 7, 2021 January 11, 2023

The main reasons that I love working in product marketing is the variety that comes with this role and the chances I have to constantly learn and grow. In many ways product marketing is the intersection between creativity, strategy and…

Leveraging SEO to drive more bookings in the hotel industry

Product marketing and social justice: how companies can use their platforms for good

Going beyond the product: how to market an experience

The benefits of using personas in product marketing

Why I love working in product marketing

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