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By: Tom Brady
July 6, 2021
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The Top 5 Strategies for Launching a New Product

The Top 5 Strategies for Launching a New Product https://www.tomwbrady.com/wp-content/uploads/2023/01/product-launch-1024x683.jpg 1024 683 Tom Brady Tom Brady https://secure.gravatar.com/avatar/b780e330a48450b0027e3b3408559d2c?s=96&d=mm&r=g July 6, 2021 January 11, 2023

Launching a new product can be a daunting task, but with the right strategies in place, it can also be an exciting process. Here are the top five strategies for launching a new product: Define your target market and value…

By: Tom Brady
April 6, 2021
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How product marketers have had to adapt during the covid-19 pandemic

How product marketers have had to adapt during the covid-19 pandemic https://www.tomwbrady.com/wp-content/uploads/2023/01/Covid-scaled.jpg 1024 683 Tom Brady Tom Brady https://secure.gravatar.com/avatar/b780e330a48450b0027e3b3408559d2c?s=96&d=mm&r=g April 6, 2021 January 11, 2023

The COVID-19 pandemic has presented unprecedented challenges for product marketers. With lockdowns, social distancing measures, and shifts in consumer behavior, product marketers have had to think creatively and adapt quickly to ensure their products reach their intended audience. One key…

By: Tom Brady
February 10, 2021
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Five things NOT to do when planning your marketing strategy

Five things NOT to do when planning your marketing strategy https://www.tomwbrady.com/wp-content/uploads/2020/10/strategy-1024x683.jpg 1024 683 Tom Brady Tom Brady https://secure.gravatar.com/avatar/b780e330a48450b0027e3b3408559d2c?s=96&d=mm&r=g February 10, 2021 January 11, 2023

When defining your marketing objectives for the year ahead, it’s essential to have a thorough marketing strategy, so you know how best to promote your product or service. Marketers with a solid strategy in place are 313% more likely to…

By: Tom Brady
December 21, 2020
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Marketing Myopia in Higher Education

Marketing Myopia in Higher Education https://www.tomwbrady.com/wp-content/uploads/2020/07/photo-1516714819001-8ee7a13b71d7-1024x683.jpg 1024 683 Tom Brady Tom Brady https://secure.gravatar.com/avatar/b780e330a48450b0027e3b3408559d2c?s=96&d=mm&r=g December 21, 2020 January 11, 2023

Why marketers must break free of short-term tactical campaigns and start to focus on building long-term brand value Developing an effective marketing strategy in the higher education industry is nothing if not challenging. Unlike other industries, regular application deadlines, limited…

By: Tom Brady
October 18, 2020
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Social media – will it help win the 2020 US Presidential Election?

Social media – will it help win the 2020 US Presidential Election? https://www.tomwbrady.com/wp-content/uploads/2020/10/twitter-1024x683.jpg 1024 683 Tom Brady Tom Brady https://secure.gravatar.com/avatar/b780e330a48450b0027e3b3408559d2c?s=96&d=mm&r=g October 18, 2020 January 11, 2023

In previous years, elections were won and lost through television debates, campaigning on voter’s doorsteps and by politicians touring the country for weeks on end. However, in 2020, the political landscape is entirely different to how it has been in…

The Top 5 Strategies for Launching a New Product

How product marketers have had to adapt during the covid-19 pandemic

Five things NOT to do when planning your marketing strategy

Marketing Myopia in Higher Education

Social media – will it help win the 2020 US Presidential Election?

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