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Search engine optimization (SEO) is a crucial aspect of any hotel’s online marketing strategy, as it helps to increase visibility and drive more traffic to the hotel’s website. By implementing effective SEO strategies, hotels can improve their search engine rankings and reach a wider audience of potential guests.

One of the most important things to consider when it comes to SEO for hotels is keyword research. This involves identifying the keywords and phrases that potential guests are using when searching for hotels online. By identifying these keywords and incorporating them into your website’s content and meta tags, you can improve your chances of ranking well in search engine results. One great way to get started identifying these keywords is to use Google’s free Keyword Planner.

Another important aspect of SEO for hotels is creating high-quality content. This includes creating informative and engaging blog posts, and including images and videos that showcase the hotel’s amenities, location, and guest rooms. By creating high-quality content, hotels can establish themselves as an authority in their niche and attract more guests. One caveat though is to ensure that all high-quality images are compressed before uploading them as large, high definition photos can slow down your website and this may have a negative impace on your websites SEO.

Next, it is also important for hotels to make sure their website is mobile-friendly. With the increasing number of mobile searches, it’s crucial that hotels have a mobile-friendly website that loads quickly to improve user experience. One important thing to remember though is that mobile uses will typically spend 25% less time on your website, so creating large, easily clickable call-to-action buttons is critical to maximise the number of mobile conversions you receive.

Finally, just like all other online businesses, backlinks are the backbone of a hotels SEO success. Backlinks are links from other websites that link back to your website. The more backlinks a website has, the more authoritative it is considered to be, which in turn can help improve search engine rankings. Some easy ways to build back links is to reach out directly to local attractions or tourist destinations in your area and offer them discounts or special offers which can only be redeemed when guests are linked to a specific page on your website.

In conclusion, hotels can leverage SEO to improve their online visibility by conducting keyword research, creating high-quality content, having a mobile-friendly website with fast loading speed and building backlinks. By implementing these strategies, hotels can increase their search engine rankings and reach a wider audience of potential guests, resulting in more bookings and revenue.

Reference:
Blue Magnet Interactive. (n.d.). Mobile Traffic on Hotel Websites. Retrieved from https://www.bluemagnetinteractive.com/blog/mobile-traffic-hotel-websites/

The world is facing many social justice challenges, from racial inequality to gender discrimination and climate change. As companies seek to connect with consumers and build brand loyalty, many are looking for ways to use their platforms to promote social justice causes and make a positive impact on the world. What is often overlooked is the role that product marketers can play in helping businesses support social justice causes, and the benefits of doing so for both the company and the community.

Using Product Marketing to Raise Awareness:

One of the most effective ways that companies can use their product marketing efforts to promote social justice causes is through raising awareness of the issues. This can be done by creating marketing campaigns that connect the company’s product with the issue they are trying to support. For example, Patagonia, a company that specializes in outdoor clothing, has used its platform to raise awareness of environmental issues and advocate for sustainable practices. This not only helps to build the company’s reputation as a socially responsible brand, but it also helps to educate consumers about the importance of these issues.

Supporting Social Justice Organisations:

Another way that companies can use their product marketing efforts to promote social justice causes is by supporting organisations that are working to address these issues. This can be done through partnerships, sponsorships, or even by donating a portion of profits to the organization. At Said Business School, we partnered with the Skoll foundation to help social entrepreneurs learn the business and entrepreneurships skills they would need to tackle some of the worlds most pressing problems, from climate change to racial injustice. The foundation benefited from the School’s businesses expertise and facilities while the School’s brand benefited from taking meaningful action and providing students with real world problems to work on.

Creating Products that Support Social Justice Causes:

Companies can also use their product marketing efforts to promote social justice causes by creating products that support these causes. Again, while at Said Business School, the leaderships team’s support for the United Nation’s Sustainabile Development Goals led to the creation of the MSc in Global Healthcare Leadership, a programme that aims to provide leaders in the healthcare industry with the business skills and accuman needed to influence their organisations to provide healthcare to in a more open and accessible way.

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In conclusion, companies can use their product marketing efforts to promote social justice causes in a variety of ways, from raising awareness to supporting organizations and creating products that support these causes. By doing so, companies can not only make a positive impact on the world but also benefit by building their reputation as a socially responsible brand. Consumers are increasingly looking for brands that align with their values, and by taking a stand on social justice issues, companies can attract and retain more loyal customers.